Learning Objective
Students will practice identifying and avoiding instances of bias, dishonest marketing strategies, and unethical design practices. They develop the ability to identify opportunities for positive change, and reflect on design’s ability to innovatively shape
culture and environment.
Biological Strategy
Nest building is a carefully considered, evolving process. Birds choose nesting sites based on past brood success, weather, predators, and the actions of their bird neighbors. If a brood fails, the mother bird will consider the factors that led to that failure and choose a more appropriate nesting site next season. Birds are honest about their nests’ shortcomings and optimistic about raising a successful brood the next season.
There is no natural symbol more optimistic than an egg: a small, fragile shell holding a future generation.
Going back to the concept of greenwashing–the fact that corporations are taking advantage of something that is supposed to be enacting actual change and then just using that to make things worse or make them look better... Makes me feel betrayed.”
- Design Student, Interview #11
Maybe climate change doesn’t come with this mega responsibility to fix, but as a beautiful opportunity to think again.”
- Anne Therese Gennari, The Climate Optimist Masterclass